![]() ![]() The system is based on Pay per click (PPC), just like Google’s. Initially marketed as adCenter, Bing Ads has meanwhile caught up with its competitor Google in terms of functionality. For this reason, Microsoft’s solution ads also appear in the search results of the Yahoo! search engine Its great advantage is that the search engine is part of Yahoo! Bing Network. Microsoft Bing Ads is the advertising program of the Bing search engine. Search Engine Marketing: The Bing Ads Tutorial.Bing features: types of advertising compared.
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